Professional Services · 2023-2024
Auto glass service
Better targeting. Landing pages built to convert.
Auto Glass Service Company
Digital Marketing Strategist / CRM Developer
Auto glass / Digital strategyFrom search
to service.Google Ads · WordPress · CRM
to service.Google Ads · WordPress · CRM
windshield repair near me
WINDSHIELD REPAIR & REPLACEMENTBack on
the road.
the road.
Tell us what needs fixing.
We’ll take it from there.
Illustrative search ad and landing page.
Overview
A local auto glass service business was competing for high-intent searches in a crowded, price-sensitive market. Its Google Ads account and website were not converting that demand effectively.
My contribution
I rebuilt the path from search ad to enquiry and follow-up, connecting Google Ads, mobile landing pages, and CRM automation.
- Rebuilt Google Ads: reconstructed the account with more precise targeting and negative keyword strategies.
- Improved landing-page conversion: rebuilt the mobile-first WordPress experience around trust, clarity, and contact.
- Connected follow-up: developed an Airtable and Make.com CRM with automated workflows for incoming leads.
- Strengthened the business foundation: coordinated trademark protection alongside the digital improvements.
Outcomes
Campaign results: conversion rate 6.5% → 40%, CTR 3% → 8%, CPA $25 → $15.
Technology & methods
Google Ads · WordPress · Custom CRM · Airtable · Make.com · Twilio