Rebecca Minkoff / Blue Acorn · 2015–2016
Rebecca Minkoff
Connecting the storefront to the store.
Technical Account Manager
Beyond the online storefront.
Rebecca Minkoff was connecting ecommerce with physical retail. Our work integrated the Magento storefront with store operations, supporting a more connected customer journey across payments, inventory, logistics, and the shopping experience.
My responsibility
As Technical Account Manager at Blue Acorn, I took responsibility for the engagement midway. My remit covered the client relationship, delivery coordination, and ongoing improvement after launch.
Bring the work together
Brought the client, design, engineering, and integration partners together through successful delivery.
Connect commerce
Coordinated discovery and delivery across ecommerce, physical-store integrations, POS, payments, and logistics.
Keep improving
Continued to optimize conversion, integrate new capabilities, and deliver marketing campaigns and site refreshes after the initial delivery.
Connecting Magento to the wider retail experience.
Rebecca Minkoff’s connected stores brought digital interaction into physical shopping, including interactive fitting rooms. Our engagement integrated the Magento storefront with that wider retail environment.
Project outcomes
14%Conversion increase
154%Year-over-year revenue growth
Results from the connected-commerce engagement.
Technology & methods
Magento · Omnichannel · Payment Integration · A/B Testing